VisitSweden Online Video Campaign Urges Brits To Discover Swedish Lapland
Novembre 21, 2009 | Green Energy
* VisitSweden, together with Discover the World and Sweden’s ICEHOTEL, today launches online content as part of a campaign to inspire UK travellers to visit Swedish Lapland this winter
* The spoof video follows national treasure Sir David Attenscarf, the ever-intrigued naturalist, as he makes a study of a Swedish Lapland species and their behaviour – such as dog sledding and snowmobiling under the Northern Lights and unwinding at the ICEHOTEL.
* The campaign is designed to highlight the pulse-raising activities and extraordinary natural experiences on offer in Swedish Lapland and Discover the World’s exclusive charter flights direct to Kiruna, just 3.5 hours flying time from London Heathrow
* Check out Sir David Attenscarf’s study of human survival in the Arctic at www.discoverlapland.co.uk and on YouTube
A study of human survival in the Arctic
Video Description
Sir David Attenscarf gives an insight into human behaviour in Swedish Lapland in a way that only the much loved naturalist can.
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